International education and digital marketing
Digital marketing for schools and companies that work with schools
Digital Marketing offers schools and companies who work with schools the opportunity to reach specific audiences of teachers and parents cost-effectively.
We help our clients generate on-line content that is relevant to a target audience and then present that content in an engaging way.
If old-style conventional marketing “broadcasts” your advertising using a variety of media, hoping it will reach its target as it is dispersed, digital marketing offers the opportunity to present on-line content about your school or company that is relevant and useful to internationally mobile families and educators in a targeted way. In the process clients build an engaging on-line profile that becomes well known to relevant audiences.
Our digital agency is built around International Teacher Magazine, one of the fastest growing on-line magazines serving teachers and schools around the world. While working to improve your own website, we will also publish content about your work in ITM to engage your chosen audience.
1. Digital advertising for schools and companies who work with schools
In the rapidly growing market of International Education, targeted advertising in ITM helps recruiters, educational suppliers and schools of education find the educators looking for the services and resources you provide.
For our latest advertising rates, please click the sample page above.
For our 2016 ITM Media report, tracking our rapid growth (Published January 17 2017), please click the mosaic.
February 2017 Update: ITM is growing fast! Click the graph.
2. Content generation
We use the sources that you provide (interviews, reports, surveys, media links) and create succinct articles and website blog posts that are suitable for promotion on social media in order to find and engage your target audience.
3. Website health check and content development
Working with our partners at Finn Media, we can provide a full review of your website.
Consilium Education assesses the appeal of your website’s content to your chosen audience.
We then work with you to develop fresh content and media that will engage them.
Finn Media analyses your website’s SEO (search engine optimisation) and user flow before proposing changes to boost on-line traffic.
Contact us to find out how we can help you. Click the mosaic.
MORE ABOUT OUR DIGITAL AGENCY SERVICES
Consilium Education’s global platform for news about learning: International Teacher Magazine
This month ITM examines the issue of cultural identity in schools, featuring articles by Uma Shankar Singh, who looks at the key role of the library, and Carolyn Savage who makes a strong case for promoting learning in a child’s mother tongue language.